La Crosse WI: From the global breweries that developed in Milwaukee in the 1870s to the “wildcat” breweries of Prohibition and the upstart craft brewers of today, Doug Hoverson tells the stories of Wisconsin’s rich brewing history. Going beyond the giants like Miller, Schlitz, and Pabst that loom large in the state’s brewing renown, Hoverson delves into the stories of the hundreds of small breweries started by immigrants and entrepreneurs that delivered Wisconsin’s beer from grain to glass. Doug Hoverson has written about beer and brewing history for publications ranging from American Breweriana Journal to The Growler to The Onion. He has been a consultant on documentaries about beer or related businesses and is a popular speaker on the history of beer.

Praise for The Drink That Made Wisconsin Famous

“This beautiful book is to Wisconsin what Doug Hoverson’s Land of Amber Waters is to Minnesota: the state’s definitive history of beer and breweries, a highly readable, exhaustively researched work that is as fun as it is informative. What a story!” —Kevin Revolinski, author of Wisconsin’s Best Beer Guide

What: Author Talk with Doug Hoverson

Where: Pearl Street Brewery – 1401 Saint Andrew Street

La Crosse, WI 54603

When:  Sunday, August 25 | 1-4pm

Cost: Free To Attend

For more information, visit the book’s webpage:

Media Contact:

Heather Skinner
Publicist and Assistant Marketing Manager
University of Minnesota Press
111 3rd Avenue S., Suite 290
Minneapolis, MN 55401-2520
p: 612-301-1932
f: 612-301-1980