Justin Helle has been hired as Greater Galena Marketing’s new Sales Manager. GGMI is the official destination marketing organization for Galena/Jo Daviess County and does business as Galena Country Tourism.
“We’re excited to have Justin join our team. He’s coming to us having spent 14 years with tourism-related companies,” said GGMI President & CEO Rose Noble. “He brings a unique perspective and has an incredible knowledge of our area and the surrounding communities.”
Helle, originally from Northeast, Iowa, transplanted to the area in 2005 to work as a Golf Professional at the Galena Golf Club, a position he held for 12 years. From there, Justin spent two years with the Potosi Brewery in sales and marketing utilizing his education in Marketing & Business from Mt. Mercy College.
“My previous work experiences allowed me to meet so many wonderful people while learning a lot about the area and what it has to offer,” says Justin. “I feel that my years working in the Galena area have given me a great opportunity to immerse myself in its history and beauty. I’m excited to promote and sell this community I enjoy in my new role with Greater Galena Marketing Inc.”
Justin and his wife, along with son Brooks, enjoy spending time in the area going on walks in the parks, attending festivals and going out to dinner.
Helle is filling a sales position that has been vacant since Jay Allen’s departure in October 2018. Now a 5-person full-time staff, Helle will be responsible for promoting greater Galena’s group experiences.
“A dedicated sales position effort begin with our bureau back in fall 2017. Since then, we’ve had some time to rethink our sales strategy and how it fits in harmony with Galena Country’s strategic direction for tourism growth” Noble said. “Justin will be selling and elevating current group experiences that position our community as a premier must-visit destination. We’re happy to have him on board.”
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Greater Galena Marketing, Inc. serves as the tourism marketing and management organization for Jo Daviess County, doing business as Galena Country Tourism. This not-for-profit organization provides numerous travel resources to visitors via www.VisitGalena.org and a Welcome Center located at 123 N. Commerce St., Galena IL 61036.