La Crosse, WI: River Travel Media, a La Crosse based travel & tourism organization who publishes the La Crosse Menu Guide and other publications, has partnered with WAFER, the largest food pantry serving the La Crosse area for its 2020 La Crosse Menu Guide. 

The La Crosse Menu Guide is distributed in 45+ La Crosse area locations including Fort McCoy, and was first published in January 2019, the Guide was created as a unique ad format for restaurants to promote themselves to area locals and visitors.

2019 La Crosse Menu Guide

2019 La Crosse Menu Guide

When originally creating the concept of the first La Crosse Menu Guide, the correlation between a menu guide celebrating the vast amount of restaurants in the area and the food shortages in our community was not lost on the team.

The La Crosse Menu Guide is made up of full page or two page spread menus ads. Area Restaurants will receive advertisements in print and online for a full calendar year and be part of the “Restaurants Feeding Neighbors” campaign through their ad purchase.

A percentage of proceeds from the creation of the guide will be donated to WAFER to help continue to provide food assistance programs.  

“WAFER is blessed to be supported by many individuals and organizations, like River Travel Media, who contribute to WAFER’s mission to feed people and make a difference right here at home. The combined effort and generosity of many ensures 1500 households can receive a food package each month. 

– Erin Waldhart, WAFER Executive Director

We are very fortunate in our lives as small business owners in this community. We are grateful for the opportunities here and it is important to us to find ways for our work to have a positive impact on the La Crosse Area.

– Amy Gabay, River Travel Media co-owner.

About WAFER 

WAFER is committed to addressing hunger related needs in La Crosse County, while treating each person with personalized service and dignity. We will procure food, develop resources, and collaborate with other programs, organizations, and businesses to alleviate hunger and food insecurity in our area. We will strive for effective stewardship of resources in order to provide successful food assistance programs (

About River Travel Media 

River Travel Media was formed to capitalize on the nationally designated and internationally known Great River Road, 3,000 miles bordering the Mississippi River from Lake Itasca to New Orleans. River Travel Media has roots in the Wisconsin portion of the River Road but will be offering services on both sides of the Mississippi (

Media Contact 

Amy Gabay
Media Director
River Travel Media

Erin Waldhart
Executive Director
WAFER Food Pantry
403 Causeway Blvd
La Crosse, WI 54603