Local award winning tourism professionals Amy Gabay and Brent Hanifl have started River Travel Media in La Crosse, Wisconsin.

River Travel Media was formed to capitalize on the nationally designated and internationally known Great River Road, 3,000 miles bordering the Mississippi River from Lake Itasca to New Orleans. River Travel Media has roots in the Wisconsin portion of the River Road but will be offering services on both sides of the Mississippi down to northern Illinois in 2019 and plan to expand to the remainder of the road in 2021.

River Travel Media looks at the Great River Road as a known yet undercapitalized region similar to California’s internationally know Napa Valley, the Scenic Byway resides among many other famous road trip destinations around the United States that include the historic Route 66 (Chicago to Santa Monica), Blue Ridge Parkway (Virginia to North Carolina), and the Seward Highway, Alaska.

River Travel Media will be working with the small communities and attractions along the Byway to capitalizes on its notoriety and to drive international and regional visitors to river road communities.

About River Travel Media

Amy Gabay was awarded the Governor’s Tourism Rising Star Award in 2018 at the Wisconsin Governor’s Conference on Tourism (WIGCOT), Amy is an experienced travel marketer with a demonstrated history of working in the tourism and broadcast media industries.

Brent Hanifl has experience in planning, promoting, implementing and managing award winning tourism initiatives locally and across the country in rural and city populations; including Santa Fe Creative Tourism in Santa Fe, New Mexico and Create! Eugene inEugene Oregon. Both Amy and Brent were recently employed by Explore La Crosse and were part of the county wide tourism transition spearheaded by the respective cities in La Crosse County.

River Travel Media not only has the professional experience in Travel & Tourism but academic. Brent Hanifl was included in “A Research Agenda for Creative Tourism” which will be available in print February, 2019. Editors include internationally known Academics Nancy Duxbury of the  University of Coimbra, Portugal and Greg Richards from Tilburg University, Netherlands. Published by Elgar Research Agendas the book includes excerpts from 16 international authors, educators, and professionals in the fields of destination management and tourism programing from around the world.

Information on River Travel Media may be found at

Media Contact

Brent Hanifl
Media Director
River Travel Media

Amy Gabay
Media Director
River Travel Media